A picture is worth a thousand words. When it comes to marketing yourself or your business, this couldn’t be more true. The cost of a quality head shot can range anywhere from $100-$1,000+ depending on your photographer and your location.
Whether you’re a small business owner managing your own blog or you’re updating your LinkedIn profile, a quality head shot is key to portraying a solid first impression.
So why pay for professional head shot? Here are 5 reasons you’ll want to forgo the selfie and invest in a quality headshot.
Your online presence is crucial. The imagery on your website or blog is what others will associate with you, your company, and your brand. In today’s fast-paced world of online marketing, you have a very small window of time to capture your viewers’ attention. Don’t waste it. Ensure your photos are professional, portraying the message, tone, and feel you want others to resonate with you, your product, and your brand by taking the time to work with a professional photographer.
A high percentage of recruiters and hiring managers review candidates’ social profiles before making a hiring decision, and over half reconsider an applicant based on what they find. It’s a fact. Professional contacts and potential employers are surfing the web. Don’t treat your online presence casually by posting selfies and poorly done photos. Although social media often has a relaxed and friendly feel, it’s important to maintain a legitimate online presence and quality head shots are one way to do that. Take the opportunity to make a lasting first impression.
Whether we like it or not, people judge us by our appearance. Caroline Dunn and Lucette Charette of the National Research Council of Canada found that people are affected by appearance, whether or not they realize it, and whether or not they think appearance is important. Many even correlate intelligence and confidence with outer appearance. In short, your visual presentation has consequences. Be diligent when establishing your online image.
Whether you’re looking to land a date via an online dating site, find a new job, or increase prospects for your business, a high-quality photo is key. Not only do professional photographers have the equipment to produce a great photo, but they also have the ability to capture your personality and highlight your strongest features by positioning you, the camera, and the lighting in the most flattering way. Take the time to seek out a good photographer who you are comfortable with and who you trust.
In a world of online shopping, schooling, and employment, opportunities for face-to-face interaction are often slim. By posting a high-quality, genuine photo of yourself on your blog or website, you’re allowing others to see the human side of your brand or business. Adding lifestyle photos in addition to a head shot gives others the chance to “meet” you and begin forming a connection even before they talk to you in person. Whether selling a product, a business, or simply selling yourself, building a relationship with prospects is hugely important and a sharp photo is just one way to start connecting with others in the digital space.
For quality headshots and photography contact PT Design.